Brief: The seminar hotel “Hof de Planis” is located at 1280 meters in the Swiss mountains. It offers a professional seminar infrastructure and enough distance from the daily hustle and bustle. This setting provides ideal conditions for successful business seminars and workshops. The campaign was intended to draw the attention of managers. Solution: The most popular program for business presentations is Microsoft’s PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint elements. A separate theme was created for each season: spring/summer, autumn and winter. Media: The campaign appeared in business magazines.