Spark44 is the agency 50 per cent owned by Jaguar Land Rover (JLR) which handles most of JLR’s work (you won’t be surprised to hear.) Some of it good, some somewhat last year, or decade, like the star-studded ads for Jag saloons.
It has some other clients too though, including Tetley tea, once famous for its tea folk.
Now, as you do in the online age, it’s trying out a dog and cat.
It’s OK, albeit old-style, and might just work with consumers who rather like ads like wot they used to be. Heinz is doing something similar, we see.
Whatever next? Jingles?
Take that data munchkins.
MAA creative scale: 6.