BIC: BIC Battle Flow

Following a competition, BIC, the European leader in paper products, chose Babel for its new European communication campaign highlighting its BIC® Gel-ocity® Quick Dry pen, with its ultra fast drying gel ink for a better note-taking. “BIC® Battle Flow” is the ultimate test torture for a pen: being able to follow the flow by recording the words of one of the fastest rappers in the world, Mac Lethal, who manages to rap 1000 words in 2 minutes.

Video of BIC Gelocity Quick Dry Gel Pen – Can You Catch What Mac Lethal said?
Video of BIC Gelocity Quick Dry Gel Pen – Made to Follow the Flow ! 30s

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