Media planning and buying is transforming as connected TV usage scales. Marketers are able to leverage AI-enabled planning and data-driven optimization across linear and digital video. But, finding efficiency, cultivating creativity and measuring ROI continue to challenge even the most innovative teams. Margaret Rose Hart, The Trade Desk’s Senior Director of Client Strategy, spoke with Lisa Granatstein, Editor, SVP, Programming, Adweek on best practices of digital marketing—as the most dynamic plans and executions were recognized in Media Plan of the Year.
(L. to r.) R.J. Wicks, svp, group partner, portfolio management, Universal McCann; Danny Zhu, digital marketing manager, Mini USA; Stuart Turnbull, partner, portfolio management, UM; Natalie Alessio, senior associate, portfolio management, UM; Matthew Shukaitis, marketing manager, Mini USA; Nicole Taddonio, manager, portfolio management, UM; Brian DeAngelo, brand communications manager, Mini USA; Rah Mahtani, Mini communications, BMW of North America.
Networking.
The issue.
Margaret Rose Hart, senior director, client strategy, The Trade Desk; Lisa Granatstein, editor, svp, programming, Adweek.
The audience.
Initiative’s Breanne Medford, director, client advice and management, and Frank Ozoria Jr., associate director, communications design.
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