HP’s brainy gamers from W+K are only slightly weird

Gamers aren’t weirdos who live in a world of their own but dedicated something or others who take the brain to new levels.

That’s the theme of this new campaign for HP’s Omen computers – squarely aimed at gamers – from Wieden+Kennedy Shanghai which depicts users as, well, pretty weird – albeit nicely designed.

Strange but quite compelling.

MAA creative scale: 7.

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