Sorrell’s way forward for S4Capital is “management with control” – ie him

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Not to be outdone by WPP, the company he founded, here’s Sir Martin Sorrell on his new construct S4Capital and its component parts MediaMonks, MediaHive and new “merger” Firewood.

As ever with Sorrell there’s a grand tour d’horizon – first-naming Google’s founders – although he seems to get mixed up in his billions and trillions (or whatever they are) at one point.

Interviewer Andrew Scott of Proactive Investor wisely lets him get on with it and it’s interesting, not least his assertion that the companies that do best are the ones still controlled by the founders as Google and Facebook are and, in his case, S4. Otherwise, he says, there’s management without control, something the ad holding companies are suffering from.

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