VaynerMedia lures Lenois from Grey as global CCO

VaynerMedia is one of those interesting new-style agencies (rather like Vice’s Virtue) and it’s lured Rob Lenois from Grey New York to be its new CCO. Lenois was deputy CCO at Grey and before that in senior roles at BBDO and Saatchi & Saatchi.

Gary Vaynerchuck says: “At VaynerMedia, we have a very different approach to our creative product. We believe in contextual creative at scale in order to drive business results for our clients. In addition, having creative, media and production all in house allows us to be one of the most integrated agencies in the world. With a required mix of humility, creativity and leadership, I am confident in Rob’s future impact. We’re thrilled to have him join.”

Lenois (left) says: “My first encounter with VaynerMedia was through Gary’s social content. I connected with his idea of putting people first. But once I got to the agency and met with Gary and the team in person, I saw that ‘people-first’ isn’t just some marketing jumbo but is very real in the culture.

“I was also struck by the energy and the tenacity of the agency. Everywhere I turned, people were making and doing: filming, editing, animating and podcasting. In an industry where some of the best ideas don’t make it past a PDF, I was hooked by the culture of ‘make and share.’

“They won four Cannes Lions this year, which speaks to their creative prowess and their ability to deliver business results for their clients. I look forward to building on that momentum and creating more results-driven work.”

VaynerMedia has offices in New York, Los Angeles, London and Singapore. Clients include Anheuser-Busch InBev, Chase, GE, Kraft Heinz, Mondelez, PepsiCo, Royal Bank of Scotland and ScottsMiracle-Gro.

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