The partnership is part of the social network’s efforts to pair publishers with creators and public figures.
The first five shows are currently in production:
- Tia Mowry’s Quick Fix Presents Comfort Kitchen: This family cookbook in video form debuts in November. It features Tia Mowry and her friends and family sharing the stories behind their recipes and hanging out in the kitchen.
- Wear It Well: Adrienne Bailon Houghton is tasked with styling and dressing her group of friends with diverse body types. It is also set to debut in November.
- Side by Side: Twins Malika Haqq and Khadijah Haqq balance their bond with living lives at completely different stages, as Khadijah is a married mother of three, while Malika just found out she’s pregnant with her first child. This is another November debut.
- Save the Cake: Yolanda Gampp of Cake Queen and How to Cake It helps struggling bakers save their kids’ birthday cakes. Gampp has 7.9 million social followers. Save the Cake will premiere next year.
- Your Trash, Mai Treasure: Jeannie Mai takes the opposite approach of her anti-Marie Kondo mom as the two decide whether a person’s old junk is trash or treasure. It debuts in 2020.
The collaboration with Facebook watch marks Kin’s latest effort to create high-quality lifestyle franchises for women 25 and older.
The company’s current successes include Tia Mowry’s Quick Fix, All Things Adrienne and Hello Hunnay with Jeannie Mai.
Kin CEO Michael Wayne said in a release, “Our model for creating lifestyle programming has been successful in engaging audiences and delivering profits. Our audience doesn’t just passively view—they truly invest in the talent and are dedicated to tuning in every week. That’s why Facebook Watch is an incredible platform for our shows: Its unique features let fans interact with talent and each other.”