Mercedes-Benz has partnered with All Tricks, a sports equipment manufacturer, to create a team of cyclists. The goal of this campaign created by agency Rapp / Proximity was to link the passion for the road, the appeal of kilometers between car and cycling enthusiasts alike, “Call of the Wheel” Left Productions has produced a series of video vignettes and a brand film that plunge into the heart of this team, and follow them in their preparation for the “Tour Stage” of the famed Tour de France.
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