PALM SPRINGS, Calif.—Bird, the 3-year-old electric scooter company, has so far landed in over 100 cities and 16 countries, but the micromobility market has been growing increasingly crowded.
Rebecca Hahn, Bird’s chief communications officer, said to expect the company to continue to expand globally in 2020 and “continued pushes to selling our own products.”
“You’ll see our brand continue to be authentic and collaborate with like-minded brands,” Hahn said. “The other thing is expanding into other verticals.”
For example, Bird is currently testing a moped pilot program in Santa Monica, Calif.
“About six months in, a bunch of companies joined the space,” Hahn said. “We knew this would happen so we spent a lot of time developing our own hardware product.”
Bird’s data shows that most riders these days are locals who prefer to ride during the week, commuting to work or school. A survey by the company showed about 30% also use Bird for fun.
In Washington, D.C., specifically, Bird’s data shows an uptick in public transportation use on the part of Bird users and decreased use of taxis and ride-hailing services after work.