Geico has used TV economically but consistently to flog insurance in the US for years and Allstate does too, with its ‘Mayhem’ series featuring Dean Winters from 30 Rock.
Now Winters is teaming up with 30 Rock’s star Tina Fey to plug its Drivewise ‘eye in the cab’ product. On the face of it, not the most exciting scenario. Developed in-house with 72andSunny it says (isn’t that what most campaigns are?)
Personally I’d watch Ms Fey do just about anything but she undoubtedly helps out Allstate here.
MAA creative scale: 7.