Verbraucherzentrale Hamburg e.V.: Equalicare

Verbraucherzentrale Hamburg e.V. Ambient Ad - Equalicare
Verbraucherzentrale Hamburg e.V. Ambient Ad - Equalicare
Verbraucherzentrale Hamburg e.V. Ambient Ad - Equalicare
Verbraucherzentrale Hamburg e.V. Ambient Ad - Equalicare
Verbraucherzentrale Hamburg e.V. Ambient Ad - Equalicare
Verbraucherzentrale Hamburg e.V. Ambient Ad - Equalicare

Women pay up to twice as much for gender-specific hygiene items as men. Even though some products have identical ingredients. In fact, some of them only differ in their packaging’s color – pink instead of blue. On top of that, women earn 21% less for their work than men. That’s why the brief was to raise awareness for the whole topic of Pink Tax.

Source link

  • Share:

Leave a Comment

sing in to post your comment or sign-up if you dont have any account.