A lot has changed since the early ‘90s, a time when dial-up internet still dominated and the word “iPhone” was still years away from entering the cultural lexicon. Yet some of the decade’s staples have managed to endure—just look at Friends and its Gen Z fanbase.
In the spirit of celebrating the ability to stand the test of time, Renault is gearing up for the 30th anniversary of its successful Clio model with a spot that features two young girls who, upon meeting through an exchange program as children, quickly become friends and eventually develop romantic feelings for one another as they grow older. Despite living in different countries and dealing with pushback from their parents, the two stay in touch and ultimately make it work.
The short film takes viewers back to the ‘90s, where the two meet for the first time and spend their days listening to mix tapes, eating ice cream and playing outside. When they’re reunited years later as teenagers, they pick up right where they left off, except this time they begin to fall for each other—which is where things start to become complicated.
Different models of the Clio make intermittent appearances throughout the spot: One serves as the location of their first kiss, while another ends up being the family car they buy together as parents.
Set to a cover of “Wonderwall” by Oasis, the film was created by London’s Publicis.Poke.
“We wanted to humanize and celebrate, not just 30 years of progress of the Renault Clio, but also the progress made within culture, society and life in that time,” said Adam Wood, marketing director at Renault UK, in a statement. “The Renault Clio is as in tune with the times today as it always has been.”
Executive Creative Director: Dave Monk
Group Creative Director: Colin Byrne
Creative Directors: Rob Butcher, Tom Genower
Strategists: Miranda Ross, Calvin Lyon
Business Director: Stuart Pond
Account Management: Abby Fox, Luke Cox, Fraser Thomson
Head of Film Production: Colin Hickson
Assistant Agency Producer: Joss Haynes
Media Buying Agency: MG OMD
Media Planners: Laura Henderson, Rach Murray
Production Company: Academy Films
Director: Frederic Planchon
Director of Photography: Stéphane Fontaine
Producers: Dulcie Kellett & Simon Cooper
Editor: Sam Rice-Edwards, Assembly Rooms
Colorist: Jean-Clemant Soret
VFX: Timo Huber
Audio Post-Production Company: Wave Studios
Sound Designer: Parv Thind
Music Composer: Noel Gallagher
Music Producer: Jay James