Baylor Scott & White Health: So Much Better

The challenge: Most healthcare advertising looks like other healthcare advertising. The TV commercials often show the usual suspects: Doctors, nurses and patients all inside the hospital. Our solution: Since Baylor Scott & White Health is focused on making people better so they can live a better life, Launch set out to create advertising that feels, looks and sounds better, too. The result is a series of spots that merge the past with the present, showing what a patient’s life looks like today while hearing the back story of how they got better with the help of Baylor Scott & White Health.

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