Adopt a jaguar, and a better future, in Uncommon’s WWF ad

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The World Wildlife Fund’s message will fall on receptive ears this Christmas – it could even make jaguars as popular as John Lewis’ “Edgar the Excitable” dragon.

Uncommon’s ad stars a young eco activist, and a jaguar in a burning rainforest. The WWF now calls itself an “environmental organisation,” and the idea is that by adopting a Jaguar we can adopt a better future.

Nils Leonard, co-founder of Uncommon, said: “The idea of animal adoption is one people are familiar with, but this is about understanding that you are adopting far more than just a jaguar or a panda, you are adopting a different future. For all of us. Because it’s all connected. Saving our wildlife is saving ourselves.”

MAA creative scale: 7

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