Dublin Bus: Freedom of the City

Dublin Bus Integrated Ad - Freedom of the City
Dublin Bus Integrated Ad - Freedom of the City
Dublin Bus Integrated Ad - Freedom of the City

In 2008, Dublin Bus launched the Travel Assistance Scheme to help those with disabilities travel around the city using public transport of their own, proving that all passengers are equal. ROTHCO, part of Accenture Interactive, wanted to show the life-changing impact of the scheme. To do this, they chose to celebrate the employee behind the programme, Roger. In his role, Roger has given freedom of the city to more people than anyone in Dublin’s history, supporting and enabling the disabled community.

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