In an editorial posted to The Players’ Tribune website this morning, former Yankees star Derek Jeter announced that Minute Media will be acquiring his 5-year-old web publication.
Since its inception, The Players’ Tribune has published more than 2,000 stories, many written by athletes, about issues as wide ranging as equal rights, incarceration, mental health and the bat flip.
“What Minute Media gives The Players’ Tribune is the ability to reach a wider audience on a global scale,” wrote Jeter, who is also a minority owner of the Miami Marlins and the team’s CEO. He assured readers that “most things won’t change,” with Jeter continuing to be directly involved in the leadership of The Players’ Tribune as founder. He’ll also join Minute Media’s board of directors.
Minute Media is a digital publishing company that was built to create sports media from the fan’s point of view. Since its founding in 2011, Minute Media has grown to three different platforms and begun acquiring media assets, such as Mental Floss and The Big Lead. The Players’ Tribune marks its third acquisition.
“We love what The Players’ Tribune stands for and what it brings to the table,” Minute Media president and chief revenue officer Rich Routman told Adweek. “If you look at the last five or six years of sports, there’s not a single more powerful sports brand.”
Conversations surrounding the possibility of the acquisition began this spring. “It’s a long process,” said Routman. After meeting Jeter and his team, Routman said he knew that the culture of Minute Media made sense alongside The Players’ Tribune and that the companies’ talents would complement each other well.
“I couldn’t be happier with the culmination,” he said.
The Players’ Tribune is the largest acquisition for Minute Media and is expected to be finalized by the end of the year. Terms of the deal will not be disclosed, according to the company.