Rynne said over 12,000 pages were nominated, with 9,234 unique members participating in the process, as well as more than 2,000 companies.
She added that nominations came from 111 countries, and the #bestofpages hashtag on LinkedIn had 1,398 followers.
The top 10, along with highlights of what they did well in 2019, were:
- Teleperformance: Use of native video, with quick-hit content that is short, snackable and easily digested, even with the audio off, humanizing its brand and establishing credibility with third-party statistics.
- Hays: PDF-based content, including branded digital magazine Hays Journal, as well as original research.
- Deloitte: Enticing prospective candidates with content under its Life tab, as well as promoting its corporate culture via native video.
- Cvent: Content that is not product-first, but useful and relevant, touching on topics such as event planning, event technology and the European Union’s General Data Protection Regulation.
- Hotmart: Celebrating successes by the company, as well as its people, in a fun way.
- Jabil: Keeping a finger on the pulse of its community and showcasing diversity and engagement in its workforce.
- Cognixia: Uniformly branded native video and blog content on key issues in its industry.
- Aurecon: Its popular podcast is “a tremendous display of diverse, compelling content that can align with any follower’s consumption preferences.”
- Philips: Rynne called the company “masters of video” on LinkedIn, citing its Peek Behind the Scenes special on LinkedIn Live and its Philips Translates series.
- Jacobs: Using the professional network’s post-pinning functionality to keep its most resonant content visible.