Social media is occupying people’s time even more than the time people give to eat food. So, it is very important to make people realise that it is such a medium that can either make them or mar them. Though people have an opportunity through social media to reach out to the maximum people they should remember, too much of anything can cause them harm. This is what this campaign wants to convey. Every one should ‘Think before they Accept, Share, Check-In or Comment’.