Portuguese League Against Cancer: 2 Out of the Game

Lola Normajean created a campaign for the Portuguese League Against Cancer in partnership with Liga de Portugal, the Football Foundation, to draw attention to the risks of prostate cancer. The brand activation was named 2 out of the game and started at the SL Benfica X Rio Ave FC match where both teams entered the pitch with two players missing. The message was simple: 2 out of 11 men are diagnosed with prostate cancer and any absence matters in any team.

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