McDonald’s Serves Up Branded Merch Online for the First Time

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Leading up to the holidays, McDonald’s is offering its customers a permanent place online called the Golden Arches Unlimited to shop its branded goods, the fast-food chain said.

McDonald’s will offer a rotating seasonal selection, which currently includes items such as a beanie and a holiday sweater, year-round on the online shop, the company noted. Upon perusing the website, fans may choose to purchase McDonald’s products ranging from Happy Meal ornaments and Big Mac bags to Mickey D’s nickname T-shirts and McFlurry journals.

It wasn’t so long ago that the restaurant operator was poking fun at rivals like KFC—which sold a bucket hat in Russia that could double as a chicken bucket—with a parody fashion line called Schnuggs as part of the launch of its Spicy McNuggets.

In fits and starts since the 1980s, McDonald’s has historically offered merchandise in partnership with fashion brands, the company said. In 2017, the fast-food chain unveiled a limited-time-only line of products via the McDelivery Collection.

But a join them attitude at McDonald’s prevailed with the unveiling of the new ecommerce destination. Both Pizza Hut and KFC have already offered up product lines of their own, called Hut Swag and KFC Ltd., respectively.

“McDonald’s has been ingrained in the fabric of culture for years, and there’s a long history of fans wearing our brand with pride,” said Colin Mitchell, senior vice president of global marketing, in a statement. “We’re excited to help customers wear their brand love on their sleeves with the unveiling of Golden Arches Unlimited as we continue to inspire feel good moments with McDonald’s.”

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