Adam&eveDDB is hymning the ‘moments in between’ for H&M this Christmas – presumably the little things about the festival, not tables groaning with turkeys, crackers and prezzies.
So we have some H&M-wearing Millennials (or are they GenZ? Anyway they’re young) doing, well, ordinary things. With the obligatory gay kiss. There’s a lot riding on Judy Garland here (a topical choice with the recent movie.)
A non-event or a welcome dose of realism?
Not entirely sure. But it’s Christmas so we’ll go for the latter. Quite brave of them really.
MAA creative scale: 6.5.