Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore the California Consumer Privacy Act and what processes and technology all businesses need to have in place to protect themselves with special guest, Jamie Lieberman of Hashtag Legal.

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Listen to the replay of this week’s show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

Watch the replay of this week’s show below.

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About Our Special Guest

  • Jamie Lieberman, owner and founder of Hashtag Legal, is a practicing lawyer. She regularly speaks about legal matters, the art of negotiation, and entrepreneurial topics at live events and podcasts and is the co-host of The FearLess Business Podcast.

Use the timestamps below to fast-forward to our top stories in the replay above.

  • 4:33 Preparing for California Consumer Privacy Act (CCPA)
  • 31:45 Twitter Makes Global Privacy Changes to Comply With CCPA
  • 32:52 Twitter Expands Access to Brand Survey Tools to More Advertisers
  • 34:53 Facebook Releases Data Portability Tool for Transferring Photos
  • 36:56 YouTube Updates Terms of Service
  • 39:00 YouTube Outlines Ongoing Efforts to Protect Community From “Harmful Content”

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Preparing for California Consumer Privacy Act (CCPA): With the CCPA going into effect in January 2020, we discuss the steps marketers all over the world need to take to bring their companies into full compliance. Once enacted, CCPA will serve to protect California consumers’ rights, encourage stronger privacy, and promote greater transparency over the personal information collected about them.

Hashtag Legal created a CCPA FAQ that is free to download and does not required users to sign up for an email list. Additional resources can be found on their Instagram channel, which features helpful video tutorials in the feed and saved in highlights.

You can also view Social Media Examiner’s Privacy Policy, as mentioned on the live show.

Twitter Makes Global Privacy Changes to Comply With CCPA: Twitter updated its terms and privacy policy and launched the Twitter Privacy Center to clarify the company’s efforts to protect users’ personal information and data collected through the platform.

Other tech companies such as Microsoft, Google, IAB Tech Lab, and many others have made changes to honor California’s new privacy rights throughout the United States.

Twitter Expands Access to Brand Survey Tools to More Advertisers: Twitter helps more brands understand their tweet campaign performance by giving them access to its ad response survey tools. Twitter Brand Survey tools are available for all managed accounts in the U.S., UK, Canada, Japan, and Brazil.

Facebook Releases Data Portability Tool for Transferring Photos: Facebook released a new tool that allows users to transfer their Facebook photos and videos directly to Google Photos. This new tool marks a big first step in Facebook data portability, which was one of founder Mark Zuckerberg’s business priorities this year. This new tool is currently only available to users in Ireland but worldwide access is planned within the first half of 2020.

YouTube Updates Terms of Service: The week of November 4, YouTube alerted all visitors to its desktop site and mobile apps about the upcoming updates to its terms of service, along with a link to a summary of changes. This change goes into effect on December 10, 2019.

YouTube Outlines Ongoing Efforts to Protect Community From “Harmful Content”: YouTube’s ongoing efforts to reduce the spread of misinformation on its platform and “…raise authoritative sources to the top…” now include three new features. These features include elevating authoritative sources in its systems, providing reliable information faster for breaking news, and providing context to users.

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