Some people live in a bubble of ignorant bliss about the Syrian refugee crisis. This campaign brings the struggle of Syrian refugee children to our world in a way that’s difficult to ignore. We wanted to highlight the loss of childhood for refugee children through a medium commonly associated with childlike innocence. In this case, that medium is colorful clay. There’s a natural juxtaposition between the playful nature of the clay and the deadly nature of the objects themselves that, when paired with the other parts of the ad, is simply…jarring.