This year, Bozell launched “The Great Excheeriment,” a social experiment with sentiment. To spread cheer to our clients and friends – and multiply the holiday spirit – we sent each person on our mailing list five pre-stamped Cheer postcards, as well as instructions on how to participate in the excheeriment. They were encouraged to spread cheer by mailing the postcards to their friends, colleagues and loved ones. Upon receiving the postcards, the recipients are prompted to visit https://HereForCheer.com where they can track their locations. Those locations are instantly added to the Cheer Tracker map to visually record just how far and how often cheer has been spread. After tracking their cheer, visitors are then prompted to forward along Cheer GIFs – animated versions of the postcards – in order to continue spreading cheer this year. Then we’ll all sit back and watch how far the cheer spreads.