This is Demystifying Gen Z, a video series produced in partnership Wayv where we sit down with Gen Z to get answers to marketers’ most pressing questions about the next generation of consumers.
On the sixth and final episode, we’re covering what Gen Z looks for in a brand. What do they hope to get from a brand—or better yet, give to a brand? How can a brand prove its authenticity, and what are some brands that are getting it right?
Check out this episode to find out.