Demystifying Gen Z: What Do They Look for in a Brand?

This is Demystifying Gen Z, a video series produced in partnership Wayv where we sit down with Gen Z to get answers to marketers’ most pressing questions about the next generation of consumers.

It’s been a journey—over the past five episodes, we’ve explored topics ranging from content consumption and fashion influencers to brand loyalty, effective advertising and the retail experience.

On the sixth and final episode, we’re covering what Gen Z looks for in a brand. What do they hope to get from a brand—or better yet, give to a brand? How can a brand prove its authenticity, and what are some brands that are getting it right?

Check out this episode to find out.

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