ALAViDA is a modern alcohol treatment that combines medication and coaching or therapy tools powered by technology. ALAViDA has helped 82.5% of clients struggling with heavy drinking regain control of their relationship with alcohol. The objective is to build awareness of the ALAViDA brand and encourage people to reflect on their drinking—in a non-judgmental and lighter way—and ultimately, get the name out there for corporations that are investing in their employees’ health.
The “Dry Curious” campaign launched in Vancouver, Canada, and will run through Dec. 22. The media focuses on OOH (posters in bars, interior car cards and digital wayfaring posters on transit kiosks), digital/programmatic, social, and geofenced mobile. The photography demonstrates the physical pain of a hangover and the lack of energy and motivation that often result from heavy drinking.