Boston Celtics: Among the Stars

Boston Celtics Integrated Ad - Among the Stars
Boston Celtics Integrated Ad - Among the Stars
Boston Celtics Integrated Ad - Among the Stars
Boston Celtics Integrated Ad - Among the Stars

With their outstanding play on the court this season, Kemba Walker, Jaylen Brown and Jayson Tatum belong among the stars at the 2020 All-Star Game. To promote their candidacy and encourage fans to vote, Sleek Machine took a decidedly interstellar approach complete with a dramatic mission control launch sequence highlighted by eye-popping plays from the season. Playing out across TV, digital, social, OOH and in arena, the campaign launched Christmas Day and will run through the end of All-Star voting on January 20.

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